What We Expect from Brands That Want to Sell to Us

As a specialized importer and distributor in the Netherlands, we are always looking for new and exciting brands that fit our market. Our focus lies primarily on e-commerce within the ICT, system builder, and gaming accessories segments. Interested in working with us? Here’s what you need to know about how we operate – and what we expect from you as a supplier.

Brands Only – No OEM/ODM

We only purchase branded products. OEM or ODM offers are not within our scope. We work with brands that:

• have a clear identity,

• tell a story that resonates with our customers,

• and have their packaging, specifications, and product presentation ready for market.

We do not take part in the development process of product design or packaging. We step in only when the product is fully finalized and ready for distribution.

Exception: SI Partners

For our trusted System Integration (SI) partners, we make an exception. In certain cases, we purchase larger volumes of products that are then branded with their own logo or identity.
If you believe your product could be suitable for this, we’d love to hear from you.

Our Role in the Chain

We specialize in preparing and distributing products for the local market. Think of us as the link between the factory and the end user – making products compatible with the European e-commerce ecosystem.

We act as a mouthpiece for your brand, bringing your story to the right audience – but only if your story is worth telling.

Please keep in mind: what European Customers Expect

1. Avoid Visible Chinese Text on Products, Packaging, and Software – Keep Branding International

   • European consumers generally expect packaging and software interfaces to be clean, professional, and entirely in English or the local language (Dutch, German, etc.). Visible Chinese characters, even if well-intended, are often misunderstood and can give the impression that the product is low-cost or not designed for the EU market.

   • That said, European customers – especially in the Netherlands – are generally positive toward Chinese culture, craftsmanship, and innovation. A subtle reference like “Designed in Shenzhen” or “Powered by [Chinese Brand]” is perfectly acceptable, as long as it is styled in line with Western branding expectations.

   • What to avoid: large Chinese text, red/gold symbolic design elements, or decorative fonts on the product or packaging unless highly stylized and appropriate for luxury branding.

   • What works: neutral, modern designs, clean fonts, and clear visual hierarchy. Think Apple-style minimalism, not tech-store clutter.

2. Packaging Must Appeal to Both Offline and Online Markets

   • Retail (offline): The box must look reliable, structured, and informative at a glance. Buyers often decide based on the front of the box alone.

   • E-commerce (online): Strong product photography, 3D renders, and lifestyle images are crucial. Unboxing experiences matter — and a clear product image with basic specs visible immediately increases conversions.

   • Tip: Develop two versions if needed — one for bulk/system integrators (no-frills box or brown carton) and one for retailers (visually attractive, branded packaging).

3. Comply with European Legal and Labeling Standards

   • Mandatory elements include:

     • CE marking

     • WEEE (recycling) symbol

     • EAN barcode

     • Local importer or distributor address

   • Missing these could result in customs delays or product blocks by resellers or platforms.

4. Use Internationally Recognized Product Names and Codes

   • Avoid overly technical or engineering-style product codes (e.g. “XZY-BBv2-RG-BLK”).

   • Choose simple, marketable names that look familiar to Western consumers:

     • ✅ Good: “Genesis RX85 Mechanical Keyboard”

     • ❌ Less ideal: “QW-BH1-K87 RedSwitch”

5. Provide Localized Software and Documentation

   • All software and manuals should be at least in fluent English, and ideally also in key EU languages.

   • Clear, typo-free instructions with warranty and support information build trust.

   • Installer packages should look polished and familiar to Windows/Mac users, avoiding translated Chinese UI structures.

6. Offer Channel-Specific Product Options

   • Consider having separate SKUs or bundles for:

     • System builders (bulk version, fewer accessories, no retail packaging)

     • Retail/webshops (boxed, full retail presentation, maybe extra cables or stickers)

   • This helps both types of customers sell faster and more efficiently.

Interested?

If you believe your product fits within our categories and approach, please send us a clear overview of your product range, including available branding or customization options. That way, we can determine whether your brand is a good fit for our market and partners.

We look forward to hearing from you!