Press release

Assen, June 2, 2026

Warbout Distributie Introduces XERON as the First in Europe During the Warbout Reseller Days

Warbout Distributie proudly announces a new partnership with XERON, an innovative and forward-thinking brand that will officially be introduced in Europe for the very first time. During the Warbout Reseller Days in Assen on June 4th and 5th, visitors will be the first in Europe to experience the brand, its vision, and the latest XERON products.

With this introduction, Warbout positions itself as one of the first official distributors of XERON in Europe — an important milestone that we as an organization are extremely proud of.

A New Technological Design Brand for Europe

XERON represents a new generation of technology products where design, ergonomics, and innovation come together. The brand combines high-end technology with a distinctive futuristic appearance and focuses on users who not only expect performance, but also value aesthetics and overall experience.

“Forward to the new, back to the essence.”

From 0 (Zero) to 1 (One), similar to the first lines of computer code, intertwined with the musical natural symbol “♮”. According to XERON, this symbolizes not only technological progress, but also a return to the very essence of creativity and innovation.

XERON’s design team specializes in ergonomics, industrial design, and visual psychology. Within these disciplines, the brand continuously seeks the perfect balance between functionality, performance, and aesthetics. The striking combination of highly saturated blue and pink accents reflects, according to the brand, the energy of modern technology and creativity.

Extroversion and introversion form — just like the 0 and 1 within binary code — the two complementary sides of XERON. Within this balance, the brand develops products that merge technology and design into a unique premium experience.

First Official Introduction in Europe
With its introduction during the Warbout Reseller Days, XERON officially takes its first major step into the European market. This gives resellers, partners, and press the first opportunity to experience the brand up close.

The partnership underlines Warbout Distributie’s ambition to continuously bring innovative brands and new technologies to the Benelux and Europe. XERON perfectly aligns with this vision through its combination of high-quality hardware, distinctive design, and a clear focus on the future of technology.

Why XERON Chose Warbout Distributie
According to Max Mong, Sales Director at XERON, the trust in Warbout had already been established long before the official partnership:

“Through several indirect collaborations and industry contacts, I developed strong confidence in the founders of Warbout. During industry events, joint projects, and market initiatives, I experienced their professionalism, market knowledge, and innovative approach firsthand.”

According to XERON, Warbout distinguishes itself through its expertise in ICT, consumer electronics, and AV solutions. In addition, Warbout has built a strong network of resellers, partners, and market players across Europe.

“Warbout has developed into a strong and reliable name within the market. Their vision perfectly aligns with XERON’s ambitions. For us, this is the ideal partnership to successfully introduce the brand into Europe.”

For Warbout, the collaboration also represents an important expansion of its portfolio with a brand that perfectly matches the growing demand for premium design products within the gaming, creator, and high-performance markets.

Exclusive First Showcase During the Warbout Reseller Days

During the Warbout Reseller Days in Assen on June 4th and 5th, visitors will get an exclusive first look at XERON in Europe. Various products and concepts will be presented to resellers, press, and partners for the very first time.

With this introduction, Warbout once again confirms its position as an innovative distributor actively investing in new brands, technologies, and international partnerships within the ICT sector.

Reseller Days Information

More information:
XERON Product Catalogue: https://wbdis.nl/uploads/compressed-catalogue-.pdf

XERON Brand Page – Warbout: https://wbdis.nl/merken-xeron/

More information about XERON: https://www.xeron-tech.com/

Warbout Distributie B.V.: www.wbdis.nl

Press contact: Warbout Distributie B.V.   Ellen van Dellen – marketing@wbdis.nl  – 085 0090830